Digital Advertising - Adwords - PPC services
Looking to Generate New Customers, Clients or Patients Quickly?
Pay per click Advertising, also known as PPC Advertising, is one of the quickest methods of generating targeted traffic to your website. The best thing about PPC Advertising is that you only pay when people click on your ad. Search engine optimization is different, in that you typically won’t see results for several weeks, and possibly several months. eMaximize provides effective PPC Advertising through Google Adwords, Bing & Facebook.
How Does Google Adwords PPC Work For My Business/Practice?
We begin by understanding your target audience. What are the services you want to advertise, where do you want your ads to show, how often and how much are you willing to pay for a click to your website. Once we understand your business goals we can use our PPC knowledge along with our marketing experience in order to develop a successful PPC campaigns on Google and/or Bing or Facebook.
Setting up, Optimizing and Managing your campaigns is technical. There are many settings and new features added every month. In addition Google often suggests changes that Do Not benefit your business and result in erroneous clicks and inflated charges. It will benefit you to have an experienced marketer handle these services to avoid these pitfalls. Otherwise you can run up a bill quickly with little return on your investment.
Initial Steps For Adwords PPC Campaigns
- Conversion analysis on your website
- Write eye-catching ads that will entice visitors to click
- Research keywords for your business
- Competitor Research & Analysis
- Target locations you choose for your ads
- Set up Click-To-Call campaigns
Once we’ve implemented the campaign we’ll monitor daily for the next 2 weeks and make adjustments based on the traffic and click patterns to optimize the results for your marketing dollars.