Google is speaking up about its big algorithm change that is launching on April 21st designed to give mobile websites preference over those that are not mobile. The change will be rolled out on a page-by-page and real-time basis but how do you know if your page will benefit from their search ranking change?
Since we know this algorithm will be significantly larger in impact compared to the Panda and Penguin algorithms from the last year, digital marketers are hungry for more information..
Yesterday, Google answered a series of questions in a Google+ hangout on the topic of this new mobile-friendly ranking algorithm. There were three items to take away from the Q&A.
(1) The algorithm change will start rolling out on April 21st and will take a week to complete globally.
(2) Your site is either mobile-friendly or not, there are no degrees of mobile-friendliness in this algorithm.
(3) The fastest way to see if your web pages are mobile-friendly is to see if you have the mobile-friendly label in the live mobile search results now.If not, check the mobile-friendly testing tool, which will tell you if you're site is mobile friendly and stands to benefit or be penalized on their algorithm change on April 21st.
Here is a video from a couple of teenagers that work at Google explaining the change :)
Please do not hesitate to contact us if you have any questions regarding your site or how it may impact you.
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