Proper Web Development and SEO

Website Development & Proper SEO

By  Maxwell

Gone are the days where a programmer developed your website, Google found you, indexed you and you were ready for business.  The World Wide Web is so saturated with information and meaningless data that Google can’t even keep up.  Google is constantly changing their sorting algorithm in an effort to return quality information for each query.  They now look at so many factors to determine what results to return and in what order.  The structure of your website is one of the first things that Google’s spider – (Google Bot) will look at to gather information.

The following are five things you may not know about SEO and Website Development.

1. Proper Tagging – Metatags used to be very important for indexing your website.  These were pieces of code embedded in your site to help Google figure out what your site was all about.  The only one that matters now is the title tag, <title>.  The other two (description & keyword) were removed from the Google Algorithm many years ago.  The description tag may be used as a snippet in SERPS, but that is not guaranteed either.  They keyword tag is completely obsolete.  There is no need to put these into your web pages any more.  You should however, carefully create a Title tag for each page of your website.  This tag can be seen by resting your mouse on the top of the br

The first thing Google Bot is going to look at is your URL or web address, then it’s going to look at your Title tag and compare to the URL to see if there are any commonalities.  Each page of your website should have a different Title tag and should be around 60 characters with important words up front.

2. Responsive Design – Responsive design is a technique of web design (now) inherit in most CMS platforms like WordPress or Joomla that allows your website to scale according to the screen resolution of the device that is accessing it.  This is why you don’t see “mobile” website design services any more.  It was a flash industry.  Now you can develop a website with responsive design and it’s a one size fits all.

With the incredible explosion of mobile web surfing the last few years, Google not only recommends responsive web design but will give those sites a boost in the rankings.  Since Google has approximately a 68% market share of search engines (Aug 2014), then we might as well do things the way Google prefers and assume Microsoft is following suit.  Responsive design not only presents your site better to mobile users, it helps your search engine optimization.

3.  Choose Your Words Carefully – The Google Bot is not a human.  It cannot look at that beautiful image of a mountain and know that you run an outdoor apparel business.   You have to name your images properly (e.g., mountain-outdoor-apparel.jpg), and have room on your site to provide introductory copy.  Perhaps the most important of this is your Header.  Google will weigh a header more than general copy.  The spider tries to mimic a human, so when it sees text that is larger and bold it indexes it as more important in describing the content that follows.  In other words, Google Bot is logical. 

  • ·        Create headers on your pages that are descriptive and meaningful
  • ·        Rename your images with dashes between words to describe the image.
  • ·        Use keywords in your copy and bold it and link it back to other sections of your site.

4. Include a Sitemap – This is something that is often swept under the rug when designing new websites.  A sitemap gives Google Bot a map to crawl all the links on your site.  As recent as last month Google posted this on their WebMaster Blog, “For optimal crawling, we recommend using both XML sitemaps and RSS/Atom feeds. XML sitemaps will give Google information about all of the pages on your site. “.   There are a host of free online sitemap generators.  It’s good to refresh this file often if you are constantly creating new pages for your site. 

5.  Blog & News – Google wants to know that your content is fresh.  Naturally they are going to give sites with newer content the nod when all else is equal.  If your competitors do not have a blog or a news area on their site, this is a chance for you to gain a competitive advantage.  Even if you are doing a couple articles per month, it will be considered premium content and will boost your overall ranking. 

There are over 20 more SEO techniques and factors that Google looks at to determine page ranking.  These are only a few, but they are important.  eMaximize can provide a proper SEO analysis for your website and help you maintain those attributes going forward. Don’t make it any harder for your customers to find you.  Maintaining an ongoing SEO strategy is critical for your business to compete in today's business world..