Google's massive algorithm update last week, often referred to as Mobilegeddon by many SEO experts often looking to validate their services, has come and gone and guess what? Your business still has its doors open and you still have clients, patients & customers. The impact of the mobile-friendliness change to Google's search algorithm will still be felt by many businesses however. In this new mobile search world websites with large & easy readability and buttons, fast load times, and optimized screen resolution will get a seat at the adult table.
Marketers and business owners should be mindful of how to format and align their content for maximum mobile impact and search ranking. In doing so, you may consider these tips:
1. Focus on Clear and Concise Headlines
Compelling headlines are top of mind for any content marketer, but they’re even more critical in the mobile format. Limited real estate on mobile means you need to aim for brevity and make every word count.
2. Clean & Meaningful URL Structure
In line with this mobile-friendly update, Google also announced plans to update how it displays mobile URLs for a cleaner, more intuitive breadcrumb URL structure and meaningful website names that align with the Schema structure. Structuring your site data with the rich Schema tags can help improve relevancy, provide clear navigation, and generate more engagement.
3. Keep Your Paragraphs Short
Large blocks of text can seem daunting on a small screen and may discourage someone from reading all the way through. Keep your paragraphs to only a few sentences to help break up the content or consider using lists or bullets to direct the reader’s eye.
4. Prominently Feature Your Call to Action
In addition to making buttons more clickable, make your call to action known early. More importantly, ensure that the desired conversion can be easily made by your mobile audience.
5. Optimize Your Content
Writing mobile-conscious content is your first step, but it doesn't end there. Monitor and optimize this content to create high-impact outcomes. Create and test meta descriptions to see how they appear on mobile searches. Format your headings in an SEO mobile friendly manner.
Your website’s mobile-friendliness is just one of the many attributes that factor into ranking. Per Google, "non-mobile-friendly sites won’t disappear from mobile search results — they may still rank high if they hold great content the user wants." Content is still king in the post- Mobilegeddon world, but context should be given some attention.
Creating content in a mobile-first era must be a balance of staying on top of the trends while also staying true to your brand and knowing your consumers. Don’t just chase the engine updates but work to understand them in the context of your business and your audience.
Thanks For Reading!