Looking to Generate New Customers, Clients or Patients Quickly?
Pay-per-click Advertising, also known as PPC Advertising, is one of the quickest methods of generating targeted traffic to your website. The best thing about PPC Advertising is that you only pay when people click on your ad. Search engine optimization is different, in that you typically won’t see results for several weeks, and possibly several months. eMaximize provides effective PPC Advertising through Google Adwords, Bing & Facebook.
How Does Google Adwords PPC Work For My Business/Practice?
We begin by understanding your target audience. What are the services you want to advertise, where do you want your ads to show, how often and how much are you willing to pay for a click to your website. Once we understand your business goals we can use our PPC knowledge along with our marketing experience in order to develop a successful PPC campaigns on Google and/or Bing or Facebook.
Setting up, Optimizing and Managing your campaigns is technical. There are many settings and new features added every month. In addition Google often suggests changes that do not benefit your business and result in erroneous clicks and inflated charges. Having an experienced digital advertiser manage your campaigns is critical to their success.
Click Fraud Prevention
Your ads only show as long as you have budget left for that day. Often times on Google, competitors will click your ads to drive up your budget and stop your ads from showing. eMaximize monitors competitor click fraud and blacklists their devices so they never see your ads again. This is what separates us from other digital advertisers - click fraud prevention.
Initial Steps For Adwords PPC Campaigns
- Conversion analysis on your website
- Write eye-catching ads that will entice visitors to click
- Research keywords for your business
- Competitor Research & Analysis
- Target geographical locations
- Buget recommendations
Once we’ve started your campaign we’ll monitor daily for the next 30 days and optimize based on the click data. Optimization is frequent in the first two months to find our sweet spot that brings your the best ROI. The landscape is always changing with Google and Facebook making changes that impact advertisers every month. We keep your campaigns ahead of the curve.