hospitality Digital Marketing & Social Media
In a competitive industry, every hotel and resort needs an effective hospitality digital marketing strategy to be successful. We believe that a professional, easy to use and attractive website is the centerpiece of every hotel and resort's distribution strategy, but hotel marketing doesn't stop there.
Our marketing strategy is about making sure new guests can find you and turning lookers into bookers. Our hotel marketing strategy will focus on the following:
Website Strategy - We will compare your conversion rates against industry standards and your competitors. We will evaluate your call to action, online reservation process and contact forms.
Hotel Search Marketing - We will use several techniques & strategies to ensure your website is indexed properly by search engines and your guests can find you at the top of page one.
Hotel Advertising - We will maximize your advertising budget, implementing effective ad campaigns on Google, Facebook and any other effective platforms to drive quality leads and put heads in beds.
Hotel Branding - We will also help you create a voice for your hotel. Interacting with your guests and creating an identity is paramount in a hotel marketing strategy and this means social media. A hotel's social media strategy is not about shoving promotions in your guests faces each day. Facebook no longer shows all your posts to all your followers, they look at several factors now. We will develop content to engage your followers.
Content Development - Newsletters & Blogging help establish a fun identity for your hotel and shows off the human, less corporate side of your business. We help you establish and maintain this identity
SEO Strategy - In 2018 with the way Google’s search algorithm has changed, incoming links to your website reign supreme. An effective and ongoing SEO strategy to generate mentions and links is essential to a hotel’s digital marketing strategy.