How Social Media Can Impact SEO

As a leading SEO agency in Los Angeles, we provide effective digital marketing strategies for small businesses. Our Los Angeles digital marketing agency fields many questions each day from potential clients. One question we are often asked is:  How social media can impact SEO?

There is often not enough talk about the effect social media can have on SEO. This is mostly because Google is very upfront about not letting the evil empire of Facebook be a factor in their beloved search ranking algorithm. That is usually where this conversation stops, but it shouldn’t.

There is no real, direct impact of social media on SEO, we can agree to that. But if we peel back the onion a little more, we can start to understand some indirect ways social media can complement and improve SEO efforts.

More Eyeballs, More Better

Continually creating content and posting it on your website or blog is a must for SEO today. Google likes websites that continually add value, or content. The challenge occurs in getting people to see and read your content. If your article contains some competitive keywords you may never be able to drive traffic via Google Search . If nobody is reading your article its very hard for it to generate links on the net. Social Media is a great way to get your content seen. This is especially true if you have a big following or invest in advertising to boost your exposure and perhaps gain more followers.

Branding and Reputation

Most of SEO centers on authority, best practices and branding. Google wants to show results from reputable sites. Google always wants to provide the user with what they are looking for. Having an active social media game for your business is a way to build trust amongst your followers and friends. Don’t forget to share business content on your personal page. For one, you get a better “reach” and two, your friends are often more closer to your target audience than the followers of your business page.

Posting on social media is an opportunity to be seen as a reputable resource, which will result in natural inbound links to your content. Social media is often described as fake news in our recent climate, but that is how you use it. Social media is a fabulous opportunity to establish credibility and branding, be it personal or business. Credibility is good for your brand and what Google looks for in their rankings.

Building Your Network

Just like the book The Tipping Point suggests, connections are the most integral part of “the network” . Social media is great way to make industry connections by following, commenting and interacting with influencers, friends of friends and industry leaders. Creating new relationships is often what drives change in our lives and in business. Making connections on social media may bring about an opportunity to guest blog, appear on a YouTube channel, or gain a media mention. All of which produce inbound links which Google loves to see when determining search result ranking.

Conclusion

While its doubtful the Google algorithm will ever allow social media followers or mentions to mean anything, having active social media channels will drive traffic to your site in many ways. The Google robot will see this and think you are one of the popular kids and show your website more often. That’s basically the jam!

If you’re ready to achieve sustainable growth with an effective Los Angeles digital marketing agency, then you came to the right place. eMaximize is also a top SEO Agency in Los Angeles and has been at the forefront of Digital Marketing since 2008. We create results driven strategies that truly move the needle for your brand and give you a long lasting competitive advantage.

If you are ready to get started, kindly send us a note or give us a call and we can start your free analysis and show you how eMaximize can significantly increase your revenue, like we do for all our clients!

Thanks For Reading!