how to maintain your Google rankings

How To Maintain Your Google Rankings

Getting your website to appear on the first page of Google is difficult. Even more difficult is keeping it there. Search Engine Optimization is not a sprint. It’s also not like screwing in a light bulb, that is to say, it’s not a one time fix. SEO is a marathon and should be considered more like best practices than fixing a problem. To be compete for new customer leads online you must have an ongoing SEO Strategy.

There are many elements to a successful SEO Strategy.  You need to publish new content, share those posts on social media, and constantly seek valuable backlinks to your content. As you continue to do these activities, you should hopefully see your organic traffic increasing which is a good signal that your Google rankings are improving for your relevant keywords.

Just like anything else, when we see the desired results we start to get complacent and stop following best practices. This is exactly what you shouldn’t do! Now that you have finally climbed that mountain and got your website to the coveted first page of Google, you need to step on the gas! Keeping your website on the first page of Google may be even harder than getting there. Competition is fierce among the first ten search results and all those organizations are dedicated to successful SEO Strategies.

Here are some strategies to help maintain your Google Ranking

Keep On Keeping On

It’s so important to continue your working your SEO strategy. There are many reasons why businesses might feel compelled to stop. Some believe that since they achieved the results they wanted, they no longer need to continue. Other businesses experience a down in their industry and reduce costs. Often SEO is the first to be cut from budgets. You must have tenacity and maybe look for cheaper ways to get the same results, but you cannot stop.

Often when businesses realize that the SEO is working they change the game. This makes no sense. The reason your ranking improved is because of work and strategy you devised. When your SEO strategy is working, you need to stick with it, You shouldn’t make any changes. You got this far because you were consistent, if you stop, your results may start to decline.

Add Quality Content To Your Website

There are two basic factors that impact search results when it comes to content. Quality and new content are part of Google’s algorithm. One of the mistakes that organizations make once they start achieving results is that they simply let the website coast and do not add any new content.

The days of making simple changes just to impact rankings are long over. Focus instead on updating the content and giving the website greater visual appeal. This will please not only the search engines, but also your audience.

 Check Website Speed

The speed your website loads is an important factor that definitely impacts SEO. More importantly it greatly impacts your new customer lead generation. If people visit your website and everything loads slowly, they won’t stay. Over time, Google will notice your ‘bounce rate’ and will negatively adjust your search engine rankings. Google wants to show quality results. If they see visitors leaving a site in a few seconds they assume that content is not what they were looking for.

Social Media Can Help SEO

Social media isn’t typically considered a top Google ranking factor. But that is not to say it should be ignored. Furthermore I would argue that it does help SEO Ranking. Social media can generate traffic to your website, enhance brand recognition, and increase engagement. When you share original content on social media that people want to read you boost traffic to your site. Increased quality traffic is something that Google monitors and will reward your ranking. It’s a white hat or best practice indicator.

There you have it, SEO is not complex, its not sexy and its never ending. The results however ARE extremely fun. It’s exciting to see your website rank on the first page of Google ahead of your competitors, especially if they are larger organizations. if you are looking for a custom SEO Strategy that meets your budget, by all means drop us a line – info@emaximize.com.

 

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