how to drive local traffic to your business and website

How To Drive Local Traffic To Your Business & Website

If you are a local business owner that relies on local foot traffic and local internet traffic to your website, then ranking high in Google is critical to your bottom line. Google has fine-tuned its algorithm in recent years to place a greater emphasis on search results that match a user’s location (geo targeting). While a broad SEO strategy is still beneficial, optimizing your website for local search traffic can supercharge your new customer growth and revenue. Here we present to you Four Tips To Drive Local Traffic To Your Business & Website, often called Local SEO.

1. Review & Update Your NAP Data

NAP stands for Name, Address & Phone. Local search is booming!  What started as yellow page listings has evolved into a profitable way for businesses to target users in a specific geo-location. Here are some stats might surprise you: 50 percent of consumers who carried out a local search on their smartphone visited a store that very same day, while 34 percent of people who used local search on a desktop computer did the same. Here is some data that really matters – 18 percent of local searches result in a sale that same day, according to a recent study..

One of the best ways to lure consumers to your website is to optimize your pages. NAP information (the name, address, and phone number of your company) should be clearly listed at the top of every page. This makes it easier for Google’s search bots to crawl your page and include your website in their search listings. If you change your business address or phone number, don’t forget to update this information not only on your website but Everywhere it’s listed – Facebook, Google, Yelp, Chamber of Commerce and all local directories where your business is listed.

2. Add Your Business to Free Directories

Outdated and incorrect contact information about your business can negatively impact your visibility in Google search results (SERPs).. Google gives preference to websites that are frequently updated and provide useful information to their users. While on-page SEO optimization (elements like meta descriptions, headers, footers) are effective, off-page SEO has become a higher ranking signal for Google.

One of the best ways to improve your rankings for local search is to get your website added to business listing directories like Yelp, Moz & Foursquare — sites that are reputable with Google’s search robot that crawls the web indexing sites. This shouldn’t take more than a few minutes to set up. You’ll be able to claim your business page on these platforms, add information about your company, such as your website and increase your digital footprint.  There are also many providers that will do this for you. Search for providers offering Citation Building.

3. Create Fresh Content

Google loves sites that routinely have fresh content. If you want to increase the number of people who visit your website, optimizing your site with new content on a regular basis helps. The old saying “Content is king” still rings true. Nobody is looking to read last week’s newspaper, including Google.

There are a number of ways you can use content to boost your search rankings. Start by creating a simple blog on your website. This will allow you to keep your customers up to date about the latest news, discounts, new products and services. You may want to add some style to your pages, experiment with graphic elements such as videos and images. These changes may keep visitors on your pages for longer which helps your Local SEO.  You may also improve your call-to-action by adding more contact buttons and forms, making it easier for visitors to contact your business.  This is all considered fresh content by Google and should help your local rankings when people are searching for your services or products.

4. Social Media Can Boost SEO

Social media, like fresh content can boost your local search rankings. Google takes into account social signals from sites like Facebook and Instagram. If you still haven’t set up social pages for your business, now is a good time to get started. It’s completely free and you can expose your business to a whole new audience.

Just having a Twitter or Facebook page isn’t enough. Similar to content creation, you need to post content on a regular basis if you want to attract more people to hear interested in your business.  You can schedule posts ahead of time when you use various automation tools and software, allowing you to keep your pages fresh 24 hours a day.  But how does this help my local search rankings?  In a nutshell, social media will help drive more traffic to your website.  Google sees this as a positive signal.  The more popular a website is, the more credibility you have with Google.  We have a more detailed answer to this question you may read in our previous article about How Social Media Impacts SEO.


The absolute best advice I can provide if you own business that relies on local, walk street customers is aligning yourself with a top digital marketing agency.  Someone trustworthy needs to keep an eye on your digital assets while you run your business. Choose an agency or person familiar with your town or city so they understand the nuances and where your target audience resides.  You can meet with them to discuss new services, products, advertising and more. The relationship is extremely valuable to the success of your business.  We just happened to know a really good one in California!


Thank You For Reading!





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