The Key to Successful Digital Marketing
As a top digital marketing agency in Los Angeles since 2008, we provide highly effective SEO services and PPC Services to many successful businesses in many industries. That said, we wanted to share our recommendations to business owners about improving their digital marketing efforts by giving them the key to successful digital marketing.
Digital marketing is a grind. It’s an outrigger canoe that does not move efficiently unless all the oars are in the water paddling in unison. Efficiency is the true key to digital marketing success. You must focus your time on digital marketing tasks that move the needle.
Here are some suggestions on how to improve your digital marketing strategy and efforts.
Being Productive is More Important Than Being Busy
Many business owners and marketers fool themselves into thinking that any time they are on the computer it’s productive work. This is why the most amount of time spent by marketers is on organic social media, because it’s easy. Organic social media also has the least impact for most businesses. Let that sink in.
Many business owners spend hours creating the perfect post with video editing and music and all the buzzers and whistles that META and Google suggest. Then they feel an amazing sense of accomplishment as if they created the Mona Lisa and honestly believe sales are going to follow.
Well, this isn’t necessarily the case. Being busy does not automatically translate to successful marketing. Many marketing tasks that could fill your days have no impact on sales and you must identify them. Your productivity has to align with the overall goals and strategy. This is the foundation of executing a successful marketing strategy – keep your eyes on the prize. A marathon runner does not stop to stretch at mile 13, because stretching is considered “good practice” for running.
You Must Build a Strong Foundation
Digital marketing tasks can be broken down into two types. There are marketing tasks that strengthen the foundation, like Website Design, Branding and SEO. Then there are secondary tasks that are important but will only be successful if the foundation has been built. These tasks include PPC, Social Media & Influencer Marketing.
Many businesses and marketers make the mistake of skipping the foundational work, thinking that the magic happens with the fun activities like social media posting and advertising. It doesn’t work that way. It’s like hosting a cocktail party and spending all your time creating a snazzy invitation and shopping for a new outfit BUT not cleaning the house or stocking it with booze. If you build it, they will come … and stay, and purchase. If you don’t, they will come and leave, just like visitors to your website.
Be Efficient & Impactful With Your Marketing Tasks
Successful digital marketing is about constantly understanding your goals, resources and time to get there. Use that knowledge to develop best practices that will take your marketing strategy to the next level. It’s all about leveraging your time to build the necessary long term foundation then adding the short term eye catching fun stuff. It’s quite a dance, but it’s fun and rewarding when done right. Oh yeah, and we can help!
Summary
If you’re business is ready to achieve sustainable growth with a top Los Angeles digital marketing agency with a proven track record, then you came to the right place. eMaximize has been at the forefront of Digital Marketing, SEO & PPC since 2008. We create results driven strategies that truly move the needle for your business and give you a long lasting competitive advantage. In addition, we are typically faster, better and cheaper than our competition, because we are structured that way.
If you are ready to get started, kindly send us a note or give us a call and we can start your free analysis and show you how eMaximize can significantly increase your revenue, like we do for all our clients!
Thank You!
