what are main components of a digital strategy

What Are The Main Components Of A Digital Strategy

According to a study by Smart Insights, 50% of all companies don’t have clearly defined digital marketing strategy. It’s suprising that so many businesses are using and investing in digital media, yet they don’t have a well-planned approach. There so many good reasons why a digital marketing strategy is useful – as with any type of marketing plan you need strategic direction, focus, goals, prioritisation and resource allocation.

Since we like to give a starving man a fishing pole vs fish to eat, we thought we would outline the main components of a digital marketing strategy.  Here we go!

What Are The Main Components of a Digital Marketing Strategy

Typically, digital marketing components include:

  • Search engine optimization (SEO)
  • Pay-per-click advertising (PPC)
  • Website Strategy
  • Content Marketing
  • Social Media marketing
  • Email Marketing
  • Analytics & Reporting

1. Search Engine Optimization (SEO)

The foundation for successful digital marketing, search engine optimization (SEO) refers to a number of strategies designed to boost your rankings in online search results.

Why do you want to achieve top rankings?

Its widely known that approximately 75 percent of all clicks on Google happen on the first page.  You can have the best-designed website in the world, but if it doesn’t rank on the first page, most people will never find it.

When your website ranks at the top of search engine results pages (SERPs), more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company.

How do you rank in search results? You can use numerous SEO strategies for your business including:

  • Create quality content that answers searchers’ questions
  • Clean up your site’s code and increase page speed
  • Streamline your site’s design and navigation to improve user experience (UX)
  • Earn backlinks from reputable sites

And more It’s important to remember that SEO is a long-term strategy, so don’t expect to see results overnight. While SEO requires regular upkeep to maintain top rankings, the results are well worth the investment for your business.


2. Pay-per-click Advertising (PPC)

Pay-per-click (PPC) advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO.

If you’re looking to boost your rankings quickly, PPC can start driving qualified leads to your site the minute your ads go live — and it’s an affordable option for businesses in most industries.

One of the best parts of PPC advertising? You only pay when people click your ads.

This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services.

In addition, PPC offers advanced targeting options that allow you to hone in on your target customers.

With PPC, you can target people based on demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing.


3. Website Strategy

Ultimately, the digital marketing components you use drive leads back to your website — and you want your site to leave a positive impression on potential customers. Nearly 95 percent of a person’s first impression relates to web design, so it’s a crucial factor in your online marketing plan.

If your site looks like it’s straight outta the ‘90s or takes forever to load, it will likely send visitors searching for the back button.

To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easy for people to find the information they need.

In addition to ensuring your site loads at top speeds, you also want to streamline your navigation to improve the user experience and make it easier for leads to contact you.

Not happy with your current website? eMaximize can help.

Our web design and development teams specialize in creating websites that drive results for our clients. All of our designs are mobile responsive too, so your site will look great and perform well — no matter the device someone uses to access it.


4. Content Marketing

In order to boost your search rankings and help potential customers learn more about your business, you need to incorporate content into your digital marketing strategy. If you’re looking to earn more leads and revenue, content marketing is a great strategy, considering it generates 3x more leads than traditional marketing.

Quality content is a key component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings.

When creating content, it’s important to think about quality and depth. Does your content effectively answer searchers’ questions, or does it leave them with unanswered questions? Do you include calls to action (CTAs) that clearly direct readers to take the next step?

Thinking through these questions will help you create content that not only ranks at the top of search results but also provides site visitors with the info they need to take the next steps with your company.


5. Social Media Marketing

A whopping 2.3 billion people use social media, making it a valuable digital marketing component.

Social media allows you to connect with current and potential customers — and develop relationships with them. If they have questions about your products and services, they can connect and ask you directly on social media.

In addition, social media listening allows you to uncover key trends and insights into consumers’ thoughts and opinions related to your brand, industry, products, services, and even competitors.

You can use this information to inform other strategies.

For example, if you’re a medical device equipment manufacturer and receive a lot of questions or notice frequent conversations about how a specific product works, you can create content on your website (perhaps, even a how-to video) to address that concern.

Most social platforms also allow you to run paid ads to target and reach your ideal customers.

Social media is also a valuable customer service tool.

Today, 70 percent of people have used social media for customer service, whether that be to ask a question or voice concerns about a product or service.

Maximize your social media effectiveness by responding to social media comments in a timely manner and in a way that makes your followers feel seen and valued. Ultimately, this will help you establish trust with your audience and encourage them to become loyal customers.


6. Email Marketing

Another component of successful digital marketing, email marketing can earn you $44 for every $1 invested — an ROI of 4400 percent.  Since people opt-in to receive your emails, you know they are interested in the products and services you offer. A great lead-nurturing strategy, email marketing allows you to follow up with potential customers and send custom information about products or services that interest them.

Using segmentation, you can personalize your emails based on subscribers’ needs and interests and deliver content that resonates with them.

Worried about creating, sending, and monitoring engaging emails? eMaximize can help.


7. Analytics & Reporting

In addition to the key digital marketing elements listed above, you’ll want to make analytics a major component of your digital marketing strategy.

To continue earning more leads and revenue, you want to monitor key metrics associated with your campaigns continually. Keeping an eye on key performance indicators (KPIs), like conversion rates and cost per lead, will help you improve your campaigns to reach even more customers.  In other words, monitoring your analytics will keep marketing costs low and profitability high.


Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your target audience through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and supercharge revenue growth.


Thanks For Reading!


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