What Are The Main Components Of A Digital Strategy
According to a study by Smart Insights, 50% of all companies don’t have clearly defined digital marketing strategy. This is surprising given that most businesses use some form of digital marketing on a regular basis. There so many good reasons why a digital marketing strategy is essential to a successful business. A well planned and executed digital strategy can often help your business rise above the competition.
We like to give a starving man a fishing pole vs fish so we thought we would outline the main components of a digital marketing strategy. Here we go!
What Are The Main Components of a Digital Marketing Strategy
Typically, digital marketing components include:
- Search engine optimization (SEO)
- Pay-per-click advertising (PPC)
- Website Strategy
- Content Marketing
- Social Media marketing
- Email Marketing
- Analytics & Reporting
1. Search Engine Optimization (SEO)
The foundation for successful digital marketing is search engine optimization (SEO). SEO refers to a number of strategies designed to boost your rankings in online search results. Its widely known that approximately 75 percent of all clicks on Google happen on the first page. You can have the best looking website in the world, but if it doesn’t rank on the first page of Google, most people will never find it.
When your website ranks at the top of search engine results pages (SERPs), more qualified leads will find and contact you when searching for products or services related to your business. In other words, higher search rankings translate into more leads, phone calls, and revenue for your company.
How do you rank in search results? You can use numerous SEO strategies for your business including:
- Continually create quality content. Content is King.
- Make sure your site loads quickly and properly on desktop & mobile.
- Have a well planned site design and navigation for a good user experience (UX).
- Generate backlinks from reputable sites.
It’s important to remember that SEO is a long-term strategy it’s not a sprint. Don’t expect to see results overnight and don’t expect them to last if you take your foot off the gas. A good SEO strategy requires tenacity to maintain top rankings. The results are well worth the investment for your business.
2. Pay-per-click Advertising (PPC)
PPC advertising is an excellent strategy for maintaining a presence in search results while you establish organic rankings with SEO. If you’re looking to get eyeballs on your website quickly, PPC is an excellent way and you can start immediately. It’s an affordable option for businesses in most industries.
One of the best parts of PPC advertising is that you only pay when people click your ads. This means you’ll avoid wasting money trying to reach people who aren’t interested in your products or services. In addition, PPC offers advanced targeting options that allow you to hone in on your target customers.
With PPC, you can target people based on demographics, location, and even the type of device they use. These targeting options, coupled with the budget-friendliness of PPC, make PPC a valuable component of successful digital marketing.
3. Website Strategy
The different types of digital marketing components all drive leads back to your website, in a perfect world. The trick is to leave a positive impression on these potential customers. Nearly 95 percent of a person’s first impression of a business is related to their website experience. Therefore it’s critical to have a well thought out website strategy as part of your overall digital strategy. You can’t drop the ball on the goal line after we worked so hard to get these people to your website.
If your site looks dated or takes too long to load, it will likely send visitors away. To keep people interested and engaged on your site, you need to implement a custom design that reflects your brand and makes it easy for people to find the information they need.
In addition to ensuring your website loads at high speeds, you also want to streamline the navigation to improve the user experience and make it easier for leads to contact you. You must shepherd the visitor around the site to the qualifying data they need – services, testimonials, team & contact information.
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4. Content Marketing
In order to boost your search rankings and help potential customers learn more about your business, you need to include content marketing in your digital marketing strategy. If you’re looking to drive more leads and revenue, content marketing generates 3x more leads than traditional marketing.
Quality content is a key component of content marketing. Quality content allows you to target keywords related to your business and address searchers’ questions, which in turn helps you achieve higher rankings.
When creating content, it’s important to think about quality and depth. Does your content effectively answer searchers’ questions, or does it leave them with unanswered questions? Do you include calls to action (CTAs) that clearly direct readers to take the next step?
Thinking through these questions will help you create content that not only ranks at the top of search results but also provides site visitors with the info they need to take the next steps with your company.
5. Social Media Marketing
Over 2.3 billion people use social media, making it a valuable digital marketing tool. Social media allows you to connect with current and potential customers when they are not at your business. In addition, social media can allow you to tap into your customer’s thoughts and opinions related to your services, products, industry & competitors. This is valuable insight and can often give you ideas for content marketing.
also allow you to run paid ads to target and reach your ideal customers. Social media is also a valuable customer service tool. Maximize your social media effectiveness by responding to social media comments in a timely manner and in a way that makes your followers feel seen and valued. Ultimately, this will help you establish trust with your audience and encourage them to become loyal customers. Working with a top notch social media marketing agency can be extremely valuable to businesses.
6. Email Marketing
Email marketing is the most misunderstood component of a digital marketing strategy. Many people think that it was made obsolete by social media. They could not be more wrong. Mailchimp, who offers most of its customers a free plan, was just sold for $12B to show you the value of email marketing. Why let Facebook pick and choose which of your followers to show your post? If you have their email, send it directly to them and cut out the middle man. Facebook only shows your posts to 1-3% of your followers, this is why email has an engagement rate over 20 times greater than social media.
7. Analytics & Reporting
In addition to the key digital marketing elements listed above, you’ll want to make analytics a major component of your digital marketing strategy. To continue earning more leads and revenue, you want to monitor key metrics associated with your campaigns continually. Keeping an eye on key performance indicators (KPIs), like conversion rates and cost per lead, will help you improve your campaigns to reach even more customers. In other words, monitoring your analytics will help you fine tune all aspects of your digital marketing strategy and be more effective in driving customer leads.
Developing a digital marketing plan will help you identify what makes your business unique and how to get your message out to your target audience through a variety of digital channels. An in-depth and detailed approach to laying out your digital marketing strategy can reveal new opportunities and supercharge revenue growth. If you wondering where to start, working with a top notch, revenue focused digital marketing agency, is a step in the right direction. We just happen to know a great one. 🙂
Thank You For Reading!