Critical Marketing Tips For Home Services
As a top digital marketing agency in Los Angeles, we provide effective digital marketing strategies for small businesses. This has also earned us a reputation as a top SEO Company in Los Angeles. That said, we talk with a lot of home service providers. In fact most of our clients are in home services – plumbers, roofers, HVAC, painters & more. One question we are often asked is:
Why Home Services Need Digital Marketing
In today’s digital landscape, a strong online presence is no longer a luxury for home service providers, it’s a necessity. Home service providers face fierce competition and need every edge they can get. There isn’t much brand loyalty when a toilet backs up or a tree branch falls on a roof. Homeowners quickly take to Google to find someone who can help.
That’s where home services digital marketing comes in. We deploy a powerful set of digital marketing strategies to connect our clients with potential customers in need of home services. We build trust, online visibility and ultimately grow their business. But perhaps the biggest reason home services needs digital marketing is:
- 97% of consumers search online for home services before making a decision. By being present on search engines and relevant platforms, you ensure potential customers can find you when they need your services quickly.
With so many strategies and platforms on the internet, knowing where to start can be overwhelming. This article will equip you with the essential digital marketing tips for home services.
Define Your Audience and Goals
Before diving in, understand your target audience and desired outcomes. Who are you trying to reach? Where are your target customers? For instance if you own a roofing, plumbing or painting company, you probably want to connect with homeowners. Homeowners are most likely going to be on Facebook and not TikTok. Understanding your target audience is always the first step in marketing.
Create a Well Designed Website
Your website is your digital headquarters. It’s the mothership where everything happens. It is where new customers will come and decide whether to contact you or visit your competitor’s website. You must ensure it’s user-friendly, visually appealing, and optimized for search engines (SEO) and mobile phones. Showcase your expertise through clear value propositions, case studies, client testimonials, and informative blog content. Give them several ways to contact you as they read about your business.
Content is King: Educate and Engage
Establish yourself as a reputable local leader in your field by creating valuable, consistent content. Share useful information on your blog that address your customer’s pain points and demonstrate your knowledge. This creates a cool persona for you business that you are truly care about your community.
Email Marketing: Stay Connected With Your Customers
Email Marketing is often overlooked or intentionally ignored by many home service providers. This is a big mistake. Email marketing is a way to communicate with your customers when they are at home. It’s a chance to remind them about that home improvement project they have been putting off. It also gives them an easy opportunity to hit Reply to ask for a proposal. They might also forward your note to a friend our colleague looking for services. Email marketing has an engagement rate 20 times that of social media.
Partner with a Reputable Digital Marketing Agency
If you’re feeling overwhelmed, consider partnering with a Los Angeles digital marketing agency specializing in professional services, like eMaximize. Our expertise can help you navigate the ever-evolving digital landscape and grow your business. Long gone are the days where you could handle SEO & PPC yourself and run your business. Both disciplines have gotten incredibly complex in the last five years. Partnering with a top PPC & SEO Agency in Los Angeles is critical to your success, because your competitors are.
Summary
Remember, digital marketing is a marathon, not a sprint. It takes a lot of work each month. Long gone are thee day you can launch a website and expect to be found on the internet. By following these home services marketing tips and tailoring them to your unique needs, you can set a course toward digital marketing success.
If you’re ready to discuss how our home services marketing can grow your business, then you came to the right agency. eMaximize has been at top Los Angeles Digital Marketing Agency since 2008. We create results driven strategies that truly move the needle for your business and give you a long lasting advantage over your competitors.
If you are ready to get started, kindly send us a note or give us a call and we can start your free analysis and show you how eMaximize can significantly increase your revenue, like we do for all our home services clients!
Thank You!
